Adsense Publishers: Publish a Privacy Policy Now


Google recently updated Terms and Conditions for Adsense program policies. I usually don’t spend much time reading these, but this time they announced something that got me worried.

We’ve also added some specific requirements that make it necessary for publishers to post and abide by a transparent privacy policy that users see. According to this policy, publishers must notify their users of the use of cookies and/or web beacons to collect data in the ad serving process. This change relates to advertisers’ use of innovative products and features like Gadget Ads and other offerings in the future.

Well many thanks to Jenstar of Jensense, she immidiately responded with a detailed explaination of new terms and conditions. After that she shared a privacy policy that could be used by other publishers.

I created three pages for my three different blogs and made sure that the link to the privacy policy page is displayed clearly on all my pages. But since this blog is hosted on Blogger, I wasn’t sure if I needed a privacy policy here. But then I thought that there is no harm adding one here aswell.

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